WebSideStory is quickly following in the footsteps of Omniture by launching it’s Active Marketing Suite (which includes Analytics + Bid Management Software) in Europe. However, WebSideStory specifically only launched in the United Kingdom.
WebSideStory hopes to enhance their offerings by combining the power of their analytics software, HBX and their PPC management tools (Active Marketing Suite).
I imagine we’ll see more Web Analytics companies offering their services outside of North America in order to attract a large chunk of the online market.
Source: http://www.computing.co.uk/itweek/news/2157484/websidestory-hosts-online-sales