It is one of the most quoted and most used Marketing strategies or at least models in the world: the AIDA model; referring to Attention – Interest – Desire – Action.
For all of us we have been thinking about these steps in our daily work, in our marketing campaigns and in talks with other marketing experts when explaining our approach to the market. This has to come to an end. No longer AIDA. No longer historical models. Change the way you look at customers and their interaction with your company or brand – now.
Why? Because the AIDA model is too general and too less digitally influenced. It does not start with an attention (= delivering a message to a potential customer) as well as it does not end with the simple action (=buying your product). This is so 80`s. Stop being 80`s. Start being 21st century and beyond.