2015 has been a very busy and interesting year. At the end of 2014 I had written down some predictions on how I see the digital world changing in 2015 – some of them turned into reality. For example, I heard Google give its paid Premium version away for free in quite a lot of pitches. They might never confirm that, but it was a part of a big bundle of Google services; including Premium for free in the package. Not a surprise, since they really do not need the revenue of this small business unit – and on the other hand delivers an enrichment of data for themselves.
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