Franz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?”
Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?”
Franz: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like in a TMS. This at least is another value proposition of Tealium’s ‘Universal Data Hub’, a Customer Data Platform.”
Very bold by Franz, right? We tested his claim.
How about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything?