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Track Analytics Server-Side, But Retain TMS-Like Control (Testing Tealium Universal Data Hub 3/3)

July 17, 2018 by Lukas Oldenburg Leave a Comment

Image of man at track starting block with title textFranz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?”

Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?”

Franz: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like in a TMS. This at least is another value proposition of Tealium’s ‘Universal Data Hub’, a Customer Data Platform.”

Very bold by Franz, right? We tested his claim.

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Testing Tealium Universal Data Hub (2/3): Data Layer Enrichment Brings User History Back Into The Browser

June 26, 2018 by Lukas Oldenburg Leave a Comment

Image of railroad in woods with title textHow about a Data Layer that somehow gets additional data on your current visitor – on the fly – without your developers having to implement anything?

Welcome to what Tealium calls “Data Layer Enrichment”.  We use it e.g. for more accurate long-term metrics, Facebook Retargeting with better privacy, deciding which qualitative surveys a user gets to see, Cross-Device Tracking (limited), and it helps us knowing how many block 3rd-party cookies.

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