The more product data, the more work for developers, the heavier your Data Layer. Tealium’s “Dynamic Data Layer Management” promises to ban at least the developer part forever. The idea is to enrich your Data Layer in real time with data (like “best-price” labels) that is hosted somewhere outside on a CDN. It has huge potential and is something you cannot do with a other Tag Management Systems. But does DDLM live up to its promise? We tested it.
In an E-Commerce company, work revolves around product data. That does not only apply to search filters, bidding strategies and on- and offsite advertisement, but also to data analysis. Do our best-price products really convert better than the rest? Which price ranges are we selling the most in our wine section?