Low and behold, the death of the news subscriber is not going as planned. Yes, print subscriptions to newspapers in the United States have declined 8.5 percent between 2010 and 2014, according to the latest World Press Trends report published by WAN-IFRA, an international news media industry organization. Yes, a generation of readers has entered the market never having had a subscription to a print newspaper and likely never will. However, there is an ever-greater trend engulfing the media world, and that is the growing reliance on many media businesses for audience revenue in place of advertising revenue.
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