Web Analytics World

Analytics, Mobile, Social Media and Digital Marketing Strategy

  • Home
  • About Us
  • Digital Marketing Courses
    • Digital Marketing Professional Certificate
    • MSc Digital Marketing Online
  • Current Bloggers
  • Contact Us
You are here: Home / Archives for Server-Side Tracking

Track Analytics Server-Side, But Retain TMS-Like Control (Testing Tealium Universal Data Hub 3/3)

July 17, 2018 by Lukas Oldenburg Leave a Comment

Image of man at track starting block with title textFranz: “How about moving all your traditional client-side Adobe or Google Analytics tracking server-side?”

Britney: “Great, but then I have to hand that hard-fought Tag-Management-based freedom and control over my data flows back to developers and release cycles?”

Franz: “No, you can do server-side tracking AND keep Marketing in control over the tracking logic like in a TMS. This at least is another value proposition of Tealium’s ‘Universal Data Hub’, a Customer Data Platform.”

Very bold by Franz, right? We tested his claim.

[Read more…]

Get Your Professional Certificate

 

Never miss another post!

Entering your email address in the field below will subscribe you to our RSS to Email list. This means that when we publish a new post, you'll get an email with a synopsis of the post and links to the full article on this site.

  

You can unsubscribe from this service at any time by following the instructions within the notification email.

Our Popular Posts

  • Top 5 PR Strategies
  • Top 100 Outsourcing Companies in the World
  • Top Exit Page Analysis?
  • The Real Reason for Amazon’s Success
  • 10 Must Track Google Analytics Goals
  • 57 Things You Can Do With Gmail
  • Using UTM Tags To Correctly Identify Traffic Sources In Google Analytics
  • How to Analyze and Report ‘Average Visit Duration’ in Google Analytics
  • 21 Essential Mobile Metrics for Measuring Success
  • Basics of Debugging Google Analytics Code: GA Chrome Debugger and other tools

© 2019 Web Analytics World • Privacy • Cookies