Andy Havard of Skeleton Productions presents this Video Marketing mini-series which will include tracking, YouTube and live streaming. In this second episode, Andy explains 5 essential but underused YouTube Tips.
Summary – Video Script
Welcome to the online video masterclass. Today we look at 5 essential underused YouTube video marketing tips.
1. Closed Captions
Closed Captions have been around on YouTube for years, they are by all accounts one very old YouTube feature, yet so many videos lack them. Closed Captions (Transcripts) are not only practically useful by providing a visual aid for viewers hard of hearing, but they also offer a great deal of SEO value.
All text fields on YouTube are scanned by both YouTube and Google search engines and the same goes for the text submitted in your Closed Captions. This means you can textually include keywords and phrases within your video content to help your content get found by searching Internet users.
2. Keep Your Old Videos Updated:
As YouTube videos impact Google searches you want to be on as good terms with the YouTube search engine as possible. One of the easiest and most powerful ways to do so is to keep your old video content updated. Changing video titles, descriptions, tags and adding Closed Captions to old videos are great ways of doing this.
Keeping your content updated showcases your Channel to YouTube as being active and useful. YouTube rarely flags up old content in searches, especially content that is not being used, so by maintaining your old content and keeping it fresh you will help to give it a great chance of appearing in the search results.
3. Use It As A Social Platform:
YouTube has and always will be a social platform, yet so many users forget that. Facebook, Twitter, Google+ and LinkedIn are all very popular social media websites, but that doesn’t mean YouTube is any less of a social website. Its nature as a ‘sharing’ website has always brought about huge amounts of audience interaction in its video content, and that shows no sign of stopping.
Become Friends with other users, Subscribe to other users content, Comment, Video Respond and Like/Dislike content similar to your videos niche. By being an active user you will help to encourage activity and engagement with your own content. This will give you great promotional benefits and help to spread the awareness of your video content across the web and get the message it’s portraying out to the world.
4. Use Calls To Action:
YouTube Annotations are ironically an ‘overused’ YouTube feature, but an incredibly ‘underused’ marketing tool. Annotations can be carefully placed in your Internet video content to give viewers extra pieces of information, whether it’s a website URL, a link to another video or an important call to action.
One of the biggest difficulties of using a video to market content is to then send traffic from that video to a desired location. By using calls to action in your Annotations you can make sure viewers get essential instructions and encourage them to go beyond watching your video, and get them to check out your website, article or download.
5. Embed Your Videos:
A stigma attached to using a site like YouTube as a marketing tool is that it’s a giant diversion, that it takes audiences away from blogs and websites and onto a very distracting media platform. This is actually a very good point, and in fact quite a true one. Yet, so many users neglect to use the embedding ability YouTube gives videos in order for users to promote it on their own websites.
Many websites and blogs get a huge amount of traffic already and have no need to fragment their audience by sending them to other websites. Embedding their YouTube video on their website is a perfect way to use the power of Internet video and still keep audiences on their site.
That’s it for today’s online video masterclass. Be sure to share your knowledge and your thoughts in the comments section.