This video will show you the key steps to creating your Facebook page and show you how quickly and easily you can get your page up and running.
Log into Facebook & Create a Page
You may have at the left hand side of the page, underneath your news feed and messages, a link called “Pages”. Clicking on this link will bring you to your pages and you’ll see a button called “+ Create a Page” at the top right hand side. Alternately if you are in a page, look at the bottom of the left hand side column and you’ll see a link to “Create a Page”.
If neither of those options work, use this link http://www.facebook.com/pages/create.php.
“Create a Page” shows you 6 initial categories, if you’ve done your page prep you’ll know if you should be creating a page for a specific product or for your full business.
In today’s walk through we’re creating a page for a local Business called “Jump Digital”. Clicking on local business shows new fields and a secondary drop down list with a lot more choices.
Populate the basic information and accept the Terms & Conditions
Select the most suitable choice and populate the initial information fields with the company name, address and phone number. The choices that you make in this first page will affect the fields that you then get shown to populate e.g. a musician will show fields relating to music and events, while a business will show fields relating to car parking.
Make sure you read the Terms and Conditions before you click “Get Started” to make sure you understand and can meet the requirements of page ownership, especially if you are collecting user data. Once you’ve ready, click on “Get Started”.
The page refreshes and shows you three steps to getting started, but I’m not going to do that as I’d prefer to hide the page from everyone’s view until I get it finished and ready to publish.
It is unlikely someone will stumble upon the page, but I’d prefer to not show it until I know all my colleagues have agreed on how the page looks and the information I’m showing, I may even want to add a couple of posts or upload some images before it is live so my early “fans” don’t get a lot of updates over a short space of time.
Make the Page hidden to all but admins
All you do is just click on “Skip” or “Continue” and I’m taken through to view the new page and again it’s showing steps to get started.
Ignore this and click on the “Edit Page” link shown at the top right hand side of the page. The screen now shows the admin section of my page and the very first line in the first page I’m shown (permissions) lets me hide the page from everyone but admins. Just save the changes and your page is now hidden.
Moving back to viewing the page, I can see the warning that my page isn’t published.
At the left hand side I can see the diferent sections, the first one is called “Getting Started” and will be shown until I have completed the initial steps to getting my page populated.
The other initial sections are the Wall, Info and Photos, these used to be tabs across the top of the page. Only basic information will be shown as I’ve not added anything other than our address and phone number.
I can go to the get started section and just walk through the six steps populating it with an image and inviting users to come and like my page.
I prefer to use the “Edit Page” button at the top right hand side and work through setting up the page from the admin side of things as I get a lot more choices and options to work through and can make sure I’m happy with how everything is before it goes live.
<p”>Editing the page as we saw before, takes brings me into the admin section where I can just start at the top and work down through the sections.
1. Your Settings
- Posting Preferences: do I want to be shown as the page or as Angela when I am liking, commenting or posting on the page wall. If I untick this then I am shown as Angela unless I am logged in as the page (more about this in the following video).
- Email notifications: do I want to be emailed when someone posts or comments on my page.
2. Mange permissions:
- Page visibility & restrictions: I can restrict who has access to my page, either by country or age group
- Wall tab: I can choose to only show my page’s posts but I wouldn’t recommend this, you could be missing out on important info from your users
- Default landing tab: you can build dedicated landing tabs to use or just point them to your wall or info page. I like using the wall as it lets the users see the immediate chat that is happening.
- Posting ability: what do you want users to be able to post?
- Moderation & Profanity: you can block terms and set a profanity filter that will automatically block terms
3. Basic Information:
- It has brought through the initial data added at the start.
- As soon as I get 25 fans I can claim a URL for my page, so instead of it being facebook.com/pages and a numerical id it shows as facebook.com/webanalytics world. So much easier for including on business cards or my website
- I can link in my page with places and add specific opening hours
- In the final boxes I get to write about my business, provide information on how to get to the storeb and I am also able to include an email address and my business website or twitter page – or both!
And it’s that simple, just go through each section and remember the page is a draft so no one bar you and other admins that you have added can see the page. At any point you can click to view your page and see how it looks.
4. Profile Picture:
- The picture file can’t be any bigger than 4Mb and shouldn’t be any wider than 185 pixels or longer than 540 pixels.
- You can take a picture with your webcam or upload one.
- If you have chosen a long vertical picture you should set a thumbnail. Click on “Edit thumbnail” and you are shown a pop up where you can select the specific part of the image that will be used as you are commenting or posting as your page.
- Likes: this is the same as your own personal likes, you can select suppliers, partners or customer pages as likes and they are shown to the left of your newsfeed/wall on your page. If there are more than 5the likes will rotate, but you can choose which ones should remain static and always be shown.
- Page owners: perhaps you want to show one admin as being the business owner, or show the admin team. This is where you action that, just click on the button to add featured page owners and a pop up box will be shown with the page admins.
- This page lets you see all the places where you can find information and learn more, you may also want to like Facebook Pages so you can keep yourself up to date with any changes and watch their educational webcasts.
7. Manage Admins:
- You want to have at least two admins, so if one of the admins was off sick or on holiday or their account got hacked you would still be able to get to your page. Make this your first “to do” on your page
- You can bring in other applications e.g. a twitter link or an e-commerce one. Don’t worry about doing this from day one, you can build it as you go.
- If you want to be able to post to your page from your mobile, this link will give you an email address to put into your phone.
- You can have a like button on your main website so users can say they like your own websites stories, you can also add a like box, so users can say they like your Facebook page and become a fan. We’ll go into more detail on insights in a future video .
Congratulations – you’ve created your page, once you are happy with how it looks just untick the box that hides your page from everyone and you are now live!
Our next video session will look at how you use your page, fans and other pages.