Andy Havard of Skeleton Productions presents this Video Marketing mini-series which will include tracking, YouTube and live streaming. In the first post, Andy gives a white board introduction on how to make your online videos engaging.
Summary – Video Script
Welcome to the online video masterclass. Today we’ll be assessing the four essential ways you can make engaging online videos for your niche.
When it comes to creating engaging content you want to adhere to the three golden values of great video making:
Entertain, Inform, Educate
Audiences on and off the web hope to get those prestigious three values out of every video they watch. If your video can provide one, two or maybe even all three of those values your video will be well on its way to being a success.
2. Viewing Experience
The experience a viewer has with your video means everything to its success. A great way of giving viewers a pleasurable viewing experience is to make your video content interactive.
Make use of Annotation tools that sites like YouTube offer to turn your video into a “video game”, an interactive video or even provide a simple feedback option for viewers to voice their feelings on the video. By connecting with your viewer within your video you can really enhance their viewing experience.
3. Social Media Convergence
Connecting your video to your social media platforms is essential. All video sharing sites be it VImeo, YouTube or Daily Motion allow for convergence with your social media profiles. Allowing users to engage with your video through a Like, Share or Comment on their social platforms will really make a big difference to your videos popularity.
4. Call To Action
A Call To Action in your video encourages uses to engage with your product, brand or service after they’ve watched the video content. This extra engagement will help you to get more out of your video and give viewers an opportunity to find out more about you.
That’s it for today’s online video masterclass. Be sure to share your knowledge and your thoughts in the comments section.