There are three parts of Google + covered in this video:
- the +1 button
- connecting your social accounts to Google and,
- the Google + page.
>Summary – Video Script
You may have seen the +1 button when you’ve been browsing online and your search results show a friend has +1’d something. When you’re reading an article you may also have seen the +1 option included in the social buttons.
This button is Google’s way of getting individuals to publicly recommend, or give something their approval and when their friends or contacts are next searching on Google these recommendations will influence the search results shown.
The +1’s appear on Google search results, in Google ads, your website (against the article that has received +1’s) and on your Google+ Page. Although a +1 is a public recommendation and could be seen by anyone, Google uses social connections (gmail contacts, reader subscriptions etc.) to, in their words “help determine who can most benefit” from the individual’s +1. You may have heard of personalisation of web searches, this is an example.
As a website owner you don’t need a Google account to include a +1 button on your website pages or blog and increase the potential reach of your articles.
Connecting your social accounts to Google
If you have a Google account you can connect your accounts from other social websites to your Google Account and Google profile.
If you choose to only connect to your account, your search results will be influenced by the increased social connections e.g. your twitter connections.
If you include a connection to your Google profile, it can influence other’s search results as well as yours.
Google + page
When someone +1’s an article, they can take this a step further and share it on their Google Page either to a circle of friends or publicly with anyone browsing their page. A user with a personal profile on Google+ can create a page for the business and create more than one admin to manage the page.
With a business page you can link out to your other social channels, share information, partner stories or promotions with your page’s followers and in turn gain conversations and feedback with your customers. As with any social channel there are questions you should consider before you create a Google Page for your business and we can aid you in this decision.