Andy Havard of Skeleton Productions presents this Video Marketing mini-series which will include tracking, YouTube and live streaming. In this episode, Andy explains what the true benefits are of live streaming your events.
Summary – Video Script
Welcome to the online video masterclass. Today we’ll be assessing the true benefits of live streaming your events.
1. Live Streaming Internet Video Could Generate A Bigger Audience
Any event has geographical and physical restrictions no matter where it is. Streaming events and content live on the web makes it accessible to a worldwide audience. This means attendance to your content can surpass any capacity limitations a physical event would have.
2. A Live Streamed Internet Video Gives Your Content Urgency
If you are streaming content live for a one time only event your stream becomes a rare and urgent entity. Online users take passive action towards content they can access on a regular basis, but if your stream is only available at one moment in time its urgency can create quite a stir on the web.
3. Live Streaming Internet Video Can Whip Up Online Interaction
Live streams are a great way of boosting interaction between you and your potential clients. If your content is interesting to individuals in your niche or just a curious topic to outsiders you will be given the opportunity to engage with prospective clients who previously may not have thought about contacting you.
4. A Live Streamed Internet Video Could Open Opportunities For New Revenue
A free live stream could allow you to interact with new clients and create new business opportunities, while you could also charge for access to your stream, which could bring in extra revenue. Don’t forget if your stream is of a physical event you would be able to charge both an admission fee for the physical attendees and another for online attendees.
5. Live Streaming Internet Video Could Make You Stand Out From The Crowd
Streaming live events and content could give your brand or business a fantastic point of differentiation. Live streamed events whether it’s a Webinar, conference or just an informal tutorial chat are not something that is being used by many organisations. If you could take this innovative use of Internet video and steer it towards your organisations marketing aims then you could really start to set yourself apart from the rest of the competition.
That’s it for today’s online video masterclass. Be sure to share your knowledge and your thoughts in the comments section.