Google offers so many useful tools, many of which are absolutely free and sometimes it gets difficult to stay on top of of them. Titus Hoskins wrote a neat post describing his top 10 list which included:

- Google Analytics
- Google Sitemaps
- Google Alerts
- Google Froogle
- Google Checkout
- Google Blogger
- Google Toolbar
- Google Groups- Google AdSense
- Google Writely

This list includes tools I use ALL the time. Google Analytics, Blogger and Toolbar are ones I use multiple times throughout the day. I also use Sitemaps, Adsense and Groups very frequently. A few things that would probably make my list would include Google Maps and who can forget Gmail. I think I use Gmail more than my Yahoo and Hotmail account now (why wouldn’t I? It’s so quick and user friendly).

Late last week I wrote an article at Enquiro.com focusing on what Search Marketing companies can do in order to better prepare them to handle B2B clients. The article focuses on roles within B2B companies as well as defining metrics that are important to each role.

“When providing services such as Search Marketing strategies to large B2B tech firms you will find that there are several levels of management to please (this is the case for many large corporations). With above average sales cycles and the focus to produce quality leads it’s important to establish the right metrics to satisfy all levels within the company…”

Read it here: http://www.enquiro.com/marketing-monitor/B2B-Know-Your-Roles.asp