Mobile Marketing

US Will Soon Pass UK in Mobile Usage Says Bango

August 26, 2008 By Manoj Jasra Leave a Comment

Mobile web data release by Bango today confirms that mobile web usage not only is gaining traction in the United States but soon will surpass the United Kingdom, where consumers have accessed the Internet from phones for years.

According to Bango data, the top five countries accessing the mobile web via Bango in July 2008 are the UK at 19.35%, the US at 18.88%, India at 10.82%, South Africa at 8.82% and Indonesia at 4.08%. Bango identifies users by country and network of origin. The ranking is produced by measuring the number of user visits to mobile websites from each country.

“The USA share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts that include unlimited Internet access,” said Adam Kerr, VP of Bango North America at Bango. “We fully expect the US will overtake the UK in this ranking as early as this month.”

As the mobile web grows in the United States, so does interest from US business. Forrester Research told the Wall Street Journal last month, for example, that the number of inquiries it received from businesses and service providers wanting to talk about the mobile web jumped 40% last year.

“We predicted 2008 would be a pivotal year for the mobile web in the US, and our data is backing that up. Clearly the rate of growth and acceleration is getting faster in the US and around the world,” continued Kerr.

Filed Under: bango, Mobile Analytics, Mobile Marketing

Google Translate for iPhone

August 12, 2008 By Manoj Jasra Leave a Comment

The Google Mobile Team has been cooking up a new version of a Google application that millions of users have grown quite fond of, Google Translate now for the iPhone. The original Google Translate site didn’t work that well with the iPhone so Allen Hutchison (software engineer) teamed up with David Singleton to make a version that did.

Google Translate for iPhone is optimized for speed, supports all of the existing Google Translate language pairs, and uses a client-side data-store on your iPhone to hang on to your past translations so you always have them at hand, even if you can’t use the local data network. We wrote this using the AJAX Language API, so every time the Google Translate team updates the languages they support, the languages will automatically be added here.

Point your iPhone or iPod Touch web browser to http://www.google.com/ and choose the “more” tab. Or you can go directly to translate.google.com your browser

Filed Under: Google, Mobile Marketing

Millennial Media Integrates with Bango Mobile Analytics

July 29, 2008 By Manoj Jasra Leave a Comment

Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s mobile analytics’ service.

Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns, providing the precise measurement and insight needed to optimize campaigns and maximize ROI. The integration of Bango Analytics into the Decktrade platform enables any advertiser to seamlessly add a Bango campaign tracking link to a campaign, thereby enabling accurate tracking of a variety of metrics including unique visitors, country, network and device.

Aimed at advertisers who recognize the power of mobile media discovery, lead generation and conversion, Decktrade is a performance-based, self-service network for mobile advertising. The network features a simple-to-use auction environment and multiple tools to make sure customers and publishers derive maximum value from the marketplace.

“Bango Analytics and Millennial Media’s Decktrade advertising platform work in perfect harmony by offering customers a highly targeted mobile advertising solution and the ability to get the most accurate mobile analytics,” said Ray Anderson, CEO, Bango. “This partnership gives mobile website owners the tools to target exactly the right audience across multiple markets and to increase their success on the mobile web”.

Filed Under: bango, Mobile Analytics, Mobile Marketing

Ultimate Mobile Marketing Resources

December 28, 2007 By Manoj Jasra 9 Comments

Mobile marketing strategies and mobile search optimization are becoming an integral part of digital marketing strategy. With over 2 billion people equipped with mobile devices on the planet it will be natural for online marketing to shift from computers to mobile. Countries such as Japan already have a strong mobile marketing presence and North America will soon follow suit. Below are some excellent resources to help you get started on your mobile marketing campaign in 2008: