You are here: Home / Archives for Uncategorized

Facebook 2010 Year in Review [Infographic]

February 8, 2011 By 1 Comment

I missed this great infographic from the Social Bakers team, who has designed the graphic below after gathering an immense out of data in regards to Facebook over the past few years. Here are some highlights:

  • Top 10 countries represent 58.5% of the population on Facebook
  • Top 10 brands on Facebook gained a total of 115 million fans (Coca-Cola has over 21 million fans)
  • Over 330 million users are in the age bracket: 18-34
  • Top 10 public figures on Facebook: Michael Jackson, Lady Gaga, Eminem, Rihanna, Megan Fox

click for larger view

Filed Under: Uncategorized

Measuring 3rd Party Ecommerce Sites via Google Analytics

February 7, 2011 By Leave a Comment

In the first episode of Web Analytics TV of 2011, the Google Analytics team discusses a whole host of different topics including:

  • Detecting new local search engines in Google Analytics
  • Tracking Google Places paid ad referrals
  • How to track e-commerce and goals that happen on a 3rd party site
  • Measuring visitors who have visited one page for more than 30s

Filed Under: Uncategorized

Online Video vs. TV – Viewing Behaviours

February 4, 2011 By Leave a Comment
YuMe, a video advertising technology company, recently released a new study in which they surveyed 498 viewers over a 6 week time period (U.S. residents, ages 13-54) to better understand their viewing attitudes/behaviours towards TV vs. online video. below are some of the key findings:

  • Online Video’s Explosive Growth Will Continue: More than 66% of respondents said they watch more online video now than they did 12 months ago and 48% expect they will continue to watch more in 2011.
  • Online Video Content is on Par with TV: Viewers’ perception of the quality of video content online has improved and more than 50% of respondents felt they could find more exclusive content online than on TV.
  • Watching Online Video Is a Daily Routine: 49% of respondents said they watch online video daily, with 7 hours being the mean time spent per week.
  • Short-form Content Reigns Supreme Online: 70% of respondents said they watch program clips that are shorter than 5 minutes in length.
  • Scheduled TV Programs are Less Relevant: 60% of viewers watch online video because they can watch it whenever they want.
  • Online Viewers are More Engaged with Ads: Multi-tasking is more pervasive when watching television ads than when watching online video ads; 58% of respondents said they do things around the house when ads come on TV versus 26% for ads online.
  • Heavy Online Video Viewers Can’t Be Reached with TV: Heavy online video viewers are reducing their television viewing yet they are increasing their online video viewing which indicates it will be even more difficult to reach these viewers via television in the future.


Filed Under: Uncategorized

Notable Online Players Go Head to Head

January 26, 2011 By Leave a Comment
It’s always interesting to compare the two rivals in a given industry and match them up to see who has the edge. What I’ve down below is run a few of the top online players through Compete and Google Trends (using unique visitors as the metric) to do exactly this. Unfortunetely in the Bing vs. Google.com matchup, Google trends didn’t like sharing data for Google (weird)..

Tumblr vs. Posterous

Facebook vs. Twitter

Groupon vs. Living Social

Google vs. Bing

Netflix vs. Blockbuster

Amazon vs. Walmart

AT&T vs. Verizon

Filed Under: Uncategorized

FourSquare: 6 Million Users, 3400% Growth [Infographic]

January 25, 2011 By Leave a Comment
FourSquare experienced massive growth in 2010, quadruple digit, 3400% growth. To commemorate they have released an excellent infographic showing the highlights of 2010.
  • Over 380 million global check ins
  • Top Brands – MTV: 118,000+ followers, Bravo: 114,000+ followers, History Channel: 101,000+ followers
  • Top States (by Gym check ins): California, Illinois, Minnesota, New York, Washington

Click for larger version

Filed Under: Uncategorized

Email Access Via Mobile Up 36%, Web Mail Down 6%

January 21, 2011 By Leave a Comment
According to comScorein November 2010, the number of visitors to web-based email sites declined 6 percent compared to the year before, while during the same time period, the number of users accessing email via their mobile devices grew by 36 percent. Cell phone users also mobile apps for business and entertainment purposes.

In November 2010, more than 153 million people visited web-based email providers, decreasing 6 percent from the previous year.


Web-based Email Category Usage*
November 2010 vs. November 2009
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
  Email Category
Nov-09 Nov-10 % Change
Total Unique Visitors (000) 162,908 153,363 -6
Total Minutes (MM) 47,862 43,374 -9
Total Pages Viewed (MM) 44,840 38,204 -15

In November 2010, 70.1 million mobile users (30 percent of all mobile subscribers) accessed email on their mobile, an increase of 36 percent from the previous year

Mobile Email Usage
3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Nov. 2009
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
  Total Mobile Audience (000)
Nov-09 Nov-10 % Change
Used email ever in month 51,639 70,105 36%
Used email almost every day 31,161 43,477 40%
Filed Under: Uncategorized

State of Wikipedia [Video]

January 19, 2011 By Leave a Comment
**Update  May 2011 - Eloqua has partnered with JESS3 to produce “The Grande Guide to Wikipedia”. **

In celebration of Wikipedia’s 10 birthday, interactive agency JESS33 has put together a great little video called “The State of Wikipedia.” Here are some highlights from the video:
  • Wikipedia started as Nupedia (which was written by experts but only one publisher had final sign-off authority)
  • 270 Languages in Wikipedia
  • 400 Million visitors every month
  • 1.2 million people have contributed to Wikipedia
  • 11 million monthly edits

Filed Under: Uncategorized