Google Real Time Results
Google has been providing real time search results for a while now. These can be accessed by selecting the real time navigation option in the left hand bar which appears after performing a Google search. These real time results are also occasionally blended into the main Google search results in the same way they bring in images, video, new results etc. Obviously the exact mechanism which triggers these result being blended is part of Goggles Algorithm but there is an obvious link with popular events & topics that have lots of social media ‘noise’ associated with them.
What’s changed with real time search results ?
Up until now these real time results have virtually all came from twitter mainly because of the deal struck between the two companies on data sharing. More recently Google made a significant change and is now bringing in real time results from other sources such as Quora, Gowalla, Facebook & several others. This brings a new dimension to real time results and makes this feature of search a bit more interesting for the end user
Real Time Search Results and Online marketing
So why is this important form an online marketing perspective ? . Initially it’s hard to see how this could have a direct influence on search engine optimization, being just a real-time random snapshot in time of tweets, mentions & comments etc. However when you combine this functionality with Google’s social search which delivers personalized Google results based on your networks (facebook, twitter, LinkedIn etc) the possibilities for targeted online marketing become pretty interesting. As an example, consider promoting your own events using multiple social media channels and using the power of social search to deliver real time results to your own networks through Google.
Social Links in Search Engine Optimization
It’s also becoming clear that social media links are becoming a factor in SEO with facebook links, tweets etc all having some influence on search engine rankings. To what extent this is hard to quantify and while the biggest weapon in SEO is still the high authority back link, the weighting of social links is something that all internet marketing professionals should be monitoring very closely. The multi channel, blended approach to marketing on the internet is become increasingly important