Our latest review of Web Analytics salaries in the UK is shown below. Remember that we base our averages on actual advertised positions and from a sample of jobs with Web Analytics in the title and “Web Analyst” (exact match).

The distribution is again showing a “double peak” , something we don’t see in many of the jobs that we survey. The reasons for this will be varied however if nothing else it shows that these are difficult jobs to categorise. Analysts could be operating at a reasonably functional level and within less complicated businesses … or they could be operating in far more complex environments where deep knowledge and understanding of the tools and mathematics behind the numbers is vital.

Where are the best paying Jobs in Analytics?. Jobs are currently available throughout the UK although London is a dominant location.

How do Web Analytics or Web Analyst Jobs in the U.K. compare with other salaries in the area of digital marketing? We regularly prepare trend graphs that reveal the month to month movements in average salaries. Are web analysts well paid? Average salaries are certainly ahead of Web Designers and Developers and in fact they trend in similar patterns over the last few months. As our other posts show, the average is only a part of the story. You really need to consider the distribution of salary to get a better picture of earning potential. Experience, technical knowledge and of course location will all have a bearing on your earning potential.