Google Analytics is free, offers so much, and there is actually no reason whatsoever to pay for an Analytics tool, right? In this post, I am sharing the three things in GA that bother me the most – coincidentally, three things that I usually get in paid Analytics tools. And no, it is not about privacy.
We all love Google Analytics. So much has been written about the great features it offers. And rightfully so. Google Analytics has made Web/Digital Analytics/Intelligence/YourBuzzword mainstream compatible. Its user interface is probably the most user-friendly on the market, its AdWords integration is just plain awesome, and ground-breaking features like Ad-hoc Segmentation, Intelligence Events or Multi-Channel Funnels have forced other vendors to innovate faster.
Some things you pay for because they really are important
Google Analytics offers you so much awesome stuff that you may wonder: “Why pay for an analytics tool if GA gives us all this for free?” [Read more…]