Pictures from the final day of WebTrends Engage 2009: Expert Panel and the socialization of data, WebTrends Road Map, and Closing Remarks from Alex Yoder.
gathered 13,000,000 email addresses and sent out 1,000,000,000 emails
raised $750,000,000 during the campaign: $500,000,000 online and $250,000,000 offline
Webtrends Social Measurement Powered by Radian6 Provides Advanced Tools For Customer Engagement Across The Web
Webtrends Open Exchange partnership with Radian6 gives the industry’s most comprehensive customer view across an entire web presence
April 7th, 2009 Webtrends, a global analytics leader with world class data collection and analysis, today announced via Webtrends Open Exchange a partnership and integration with social media monitoring, analysis, and engagement service Radian6. Marketers, web analytics experts, C level executives, communications experts and social media participants want and need to understand their entire web of data and this partnership will provide a significant leap toward this realization.
Webtrends Social Measurement, powered by Radian6, is available immediately to existing Webtrends customers and non-customers alike as a co-branded solution. Radian6 is part of the Webtrends Open Exchange Program and the partnership is focused on helping Webtrends customers marry their onsite customer data with deeper insights into brand conversations and trends in social media, leading to better visibility of end-to-end customer engagement.
According to the October, 2008 Forrester Research report The Growth of Social Technology Adoption – Social technology adoption increased tremendously this year(2008). Three in four US online adults now use social tools to connect with each other compared with just 56% in 2007 Marketers have to get on board with social now more advanced marketers will speed up customer-driven innovation, sharpen metrics, and improve customer experience. Those who wait to join in will find it increasingly hard to catch up.
How it Works:
Radian6 has built a complete social media monitoring and analysis solution for companies to listen, share, learn, and engage their customers across the entire social web. Through Webtrends Open Exchange, businesses will have a complete view of customer engagement, both in terms of what’s happening within their own web of data, such as web site analysis, PPC and ad campaigns and direct marketing efforts, as well as what’s happening outside their domain across the social web.
For resource-strapped marketing departments, monitoring and engaging in social communications can be hard to manage. Webtrends Social Measurement includes Radian6’s powerful As-It-Happens alerts and workflow management capabilities, which help customers better collect, manage and respond to the conversations happening about their brand online.
“This partnership is an exciting example of how the Webtrends Open Exchange Partner Program can help companies embrace the potential of the online space,” said Jascha Kaykas-Wolff, vice president, marketing, at Webtrends. “The partnership with Radian6 allows Webtrends customers to monitor conversations and engage with their customers, both online and off. Monitoring across your own properties and the entire web simultaneously has traditionally been difficult, but this collaboration makes it possible. Companies can track both activity related to their own site, and conversations happening on blogs, multimedia sites, social networks, and microblogs like Twitter.”
“Both Radian6 and Webtrends share the view that social media and the web are changing how companies and marketers do business,” said Chris Newton, CTO and founder, Radian6. “The Webtrends Open Exchange Program provides an ideal launching pad for integration with solutions like Radian6, and we look forward to helping empower companies with the information they need about their entire online presence so they can effectively engage and connect with their customers.”
Webtrends Open Exchange Removes the Handcuffs From Your Data
New Set of Web Services Unlocks Customers’ Data without Any API Access Fees Giving Marketers Unprecedented Access To Both Online and Offline Data
April 7th, 2009 Webtrends, a global analytics leader with world class data collection and analysis, today announced a new set of web services for Webtrends Open Exchange. These new web services remove the handcuffs from data that have traditionally been in-place for current day marketers. The Analytics industry is rapidly evolving and the need for deep integration of analytics data into corporate systems and data warehouses is critical to marketers. In today’s hyper competitive business environment, Webtrends Open Exchange recognizes the need for complete access to a customer’s information and is providing, at no additional cost, API access and user managed data collection and delivery capabilities. Webtrends customers are in full control of their managed data for the simple reason that it is theirs.
No Access Fee for Getting Data Out:
Starting immediately these new web services gives customers access to their data with no hidden add-on fees and marks the first time a company in the enterprise analytics space has offered access to data with no API fee.
“Webtrends Open Exchange is a concept that encompasses both our technology and our corporate philosophy; that great products, experiences and companies succeed due to dedicated customer service, open standards and a transforming user experience,” said Alex Yoder, CEO, Webtrends. “Webtrends Open Exchange provides our customers with the flexibility and control of their data so they are able spend their effort on leveraging the data and deriving meaning from the numbers, versus negotiating with a vendor to access their data. With Webtrends they have full control.”
Data Access and New API Pricing:
Webtrends continues to help customers take analyzed data from analysis to insight and ultimately into action by extending access to analysis and reporting across its line of business solutions. Webtrends web services enables marketers to use any tool, system, or technology of their choice in accessing analyzed data. Webtrends also allows integration of digital data with offline data for enhanced views of prospects and customers. Technology partners and customers have open, easy access to the best practices, guides, and developer’s applications to get the most of existing and future products.
Under the New Data Access API Pricing:
– Webtrends Open Exchange will not handcuff customer’s data
– All Webtrends customers will receive access to their data in a way that compliments their unique business at no additional cost from Webtrends
“Webtrends is not going to nickel-and-dime our customers by charging for API access to their own data. It’s theirs, not ours,” said Jascha Kaykas-Wolff, vice president, marketing, at Webtrends. “I liken those who charge for API access to having to pay an access fee for withdrawal of your own money, from your own bank. It doesn’t make any sense, and neither does fee-based API access to your analytics data.”
So much for being an independant journalist – Manoj will be coming to WebTrends Engage as well. He’s participating in the Voice of Customer Panel on Tuesday. Here’s his view on a few questions that I got a chance to ask him.
[Craig]: How many people are visiting your company’s website?
[Manoj]: Across all of Shaw’s web properties (on a monthly basis) we do well into 7 figures in terms of visits. Existing customers and new visitors come to accomplish numerous types of activities including: learning more about products/pricing, reading about news/weather/sports, using our free apps, paying bills and resolving technical issues.
[Craig]: What are the main things that you use WebTrends to track?
[Manoj]: A few of the most important items include the performance of Email Campaigns/Paid Search segmented by the number of leads. It is also important for us to compare call center volume to the usage of our support pages. Finally, our multi-step leads form is useful for us to track so we can better understand abandonment issues.
[Craig]: Do you think that WebTrends is helping your organization be more efficient with their advertising dollars?
[Manoj]: Yes, I believe it is because there are many on-board and custom reports we have enabled which allow our end users to see the effectiveness of content, campaigns and other referring sources. However, I find WebTrends to be a very complex tool which gives us a tonne of flexibility and we haven’t fully tapped into it’s usefulness. We’re slowly getting there but there some internal processes we have to develop before we do.
[Craig]: Lastly, what are you looking forward to at WebTrends Engage’09?
[Manoj]: There are a couple of sessions that I am really looking forward to attending: “Exploring the Obama campaign’s Data Crunching Advantage” and the “Experts Panel: Socialization of Data.” In addition to the sessions, I am looking forward to networking with other analysts/marketers to figure out the cool things they are working on and the issues they are regularly come across.