Your SharePoint analytics journey has lifted off from the launching pad! Now it’s time to dive deep to explore some of the most important metrics you should be monitoring when assessing your SharePoint portal. As previously mentioned, this post is a part of our Web Analytics Journey Series that aims to give a holistic perspective on how analytic reporting can assist you in optimizing your SharePoint portal and achieving your goals.
It is extremely difficult to keep an eye on significant variations in your website traffic or any of your marketing campaign/traffic source manually and that too 24/7. Here is where Google Analytics custom alerts keep handy.
A lot has been written about GA customer alerts but unfortunately there is still no widespread adoption. Either marketers are not aware of what they are or they are just plain lazy when it comes to implementing them.
A custom alert from Google can help you in minimizing the impact of a bot attack.
A custom alert from Google can help you in quickly fixing a broken shopping cart.
A custom alert from Google can help you in quickly finding a search engine penalty.
A custom alert from Google can help you in quickly fixing completely broken website tracking.
A custom alert from Google can also help you in keeping your client or saving your job.
“Analytics will take center stage as the volume of data generated by embedded systems increases and vast pools of structured and unstructured data inside and outside the enterprise are analyzed. Every app now needs to be an analytic app” – David Cearley, VP, Gartner
With the dominance of mobile ever increasing, and surpassing usage of the desktop mobile analytics will take the spotlight in 2015.
2014 has ended which turns our full focus on business and budget in 2015. We embraced the new year with fireworks at midnight on the 31st of December. We should embrace the business opportunities with a digital firework as well.
Here are my strategic thoughts on the Digital Analytics year 2015.
Last year at this time we predicted that 2014 would finally be the year of the mobile and gathered a little data together to prove our point. As we close out 2014 and start thinking about what the next year might hold we wanted to go back to our last post of 2014 and see how close (if at all) our predictions for 2014 were.