Big data is now omnipresent. It is embedded into our day-to-day lives as the hard-wired DNA that fuels our business processes and decisions. Data-driven cultures went mainstream in 2016, with organizations scrambling to establish data strategies that enabled all employees to make better informed decisions. Yet despite all of the hype, the majority of organizations still have a long way to go before realizing the potential that big data holds.
Customer Engagement is not just a pop up discipline of last few months.
In 2017 it will be a key discipline – if not even part of leading company strategies – and here’s why: Many companies have a customer friendly direction and a lot of companies think they are truly customer oriented.
The tools that have impacted my Analytics life in 2016 the most?
ProductsUp, a powerful lever for marketing your product data; Analysis Workspace, an Analytics interface that turns data tables into a playground; Spotwatch, a tool that helps you watch your and your competitors’ TV spots and act upon them; Klipfolio, a dashboarding tool with data connectors to kill for; and Funnel.io which imports your cost data into Analytics while you’re sleeping …
Can you believe it’s almost the end of another year? I can’t believe how quickly this year has gone and the next is already looming around the corner!
It’s been a big year for WAW and the Jump Digital Team with our MSc with Aberdeen University going live earlier this year and we’ve got students enrolled students from each continent!
Added to that our Digital for Business Professional Certificate is picking up steam and as you know from last week, we’re also working on our Analytics and Measurement Tools section to upgrade the content and add new platforms for you to try!
Over the years we’ve added a range of analytics/marketing tools and platforms that we’ve either had the opportunity to try or that we believe will be a useful tool for our readers to use.
In the last few months we’ve been updating both the look and feel of the pages and we also want to start adding new tools and/or platforms to this section in 2017. [Read more…]