Conversion Rate Optimization (CRO) has been a hot topic for quite some time and is a vital part of any company’s digital marketing strategy, and there aren’t too many marketers who would argue that. The essence of CRO is getting visitors to convert and with many companies leading the way to optimize desktop sites, site owners are empowered to maximize the user experience and increase conversions.
For example, let’s say you have a site that is doing very well in a number of different areas and you’re attracting massive amounts of traffic via SEO, content marketing and paid search. The goal is to get those visitors to convert. If they aren’t, you need to take a look at your website optimization strategy.