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Targeting Marketing

May 16, 2012 By Leave a Comment


Targeting and Marketing [Infographic]

Let’s consider two simple words – “Targeting” and “Marketing” . Two words that are combined in conversation a million times a day and yet I wonder how often the combination really hits that “sweet spot” with advertisers and willing consumers joined in one seamless and easy connection?

The guys at Wordstream have been very busy again with their graphic paintbrush and their efforts below reveal some interesting Google vs Facebook stats. They have looked at Advertising Reach, Revenues/Growth, Advertising Performance, Targeting Options and Formats.

The Targeting Options Panel in particular caught my attention.  At first glance Google looks to win the options battle hands down … however if you really want to unleash maximum power from your budget you will know how important it is to consider that target audience. If for example you can fairly accurately describe your target customer using criteria such as Education , Workplace, Hobbies and Interests ( …you know the sort of thing, adrenalin junkies with a head for heights, no imagination and a healthy entertainment budget) then launching your Parachute Jumping Experience Events Company using Facebook targeted advertising could be the very thing for you !

No matter the telephone sized numbers that attract themselves to everything that Facebook or Google do, you only have so much money and time – remember  Targeting + Marketing = Great use of your budget !

Facebook vs. Google Display Advertising - Comparing the value of the world's largest advertising venues. [INFOGRAPHIC]

© 2012 WordStream, a Provider of AdWords and PPC Management Software.
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Filed Under: Paid Search Strategy, pay-per-click

Video Marketing Engagement

May 15, 2012 By Leave a Comment


How to make Online Videos Engaging – Masterclass Series

In the first of a series of short videos (just 90 seconds of rapid fire tips!) our featured blogger Andy Havard of Skeleton Productions gives a white board intro to making your online videos engaging.

Like all things on the internet there are great examples as well as the truly awful – It’s easy enough to throw something up on YouTube – and that’s why most of what is on YouTube is in the fairly awful camp (my opinion only of course). To make great video doesn’t need to be difficult however it does take a little effort and some preparation!

Four great tips to improve video engagement

1. Content

If you remember these three words when you are content creating you will never go far wrong:-

Entertain, Inform, Educate

2. Viewing Experience

Interactivity is a great way to improve experience

How do you create interactivity?  Consider annotation tools, feedback options, polls and even game play

3. Social Media Convergence

Make it easy to share.

Likes, Shares, Comments

Make it easy to share in sites like Vimeo, YouTube and Daily Motion

4. Call to Action

Don’t forget the most important part.

The call to action should be a natural “next step” for your entertained, informed and engaged viewer!

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Filed Under: Video Marketing

The Internet Economy

May 11, 2012 By Leave a Comment


Internet connection – the key to economic growth?

Many years ago, I visited Portugal on vacation and was pleasantly surprised to find that their banking and telephone networks were “state of the art” and further advanced than what I had experienced in many parts of the USA and UK. Why? … my friend who lives there gave me his theory which was that Portugal had never in the past been world leaders in technology but when they finally invested, they bought the latest and best – and as a result jumped ahead of the technology already in place in many other countries.

Globally, almost every businesses ( big and small) invests where internet access is reliable, fast and economic and who would disagree that this trend will continue? It’s not just about head office internet access, it’s about efficient and flexible workforce mobility, it’s about high quality video conferencing and system reliability.

I would argue that investment in internet infrastructure is every bit as important as more visible physical infrastructure projects ( rail, road etc) and for those countries still struggling to free themselves from recession it should be a priority.

Most major cities in the world will have reasonable access and therefore you could argue that there is not much to choose between countries – however if a country as a whole is to prosper then it is not just the major cities that need to connected, it’s also all the outlying towns and villages as well and this is where the issues may arise.

Internet Connection Speeds [Infographic]

So how is your country performing in the global internet connection race? I have included an infographic that is based on the quarterly Akamai “State of the Internet” report. Like all these reports, the speed figures quoted are averages and therefore hide the often significant differences between best and worst. The penetration figures in the first part seem to be based on Akamai’s server figures and therefore I am not sure they show much more than to say that those countries that already had high penetration are starting to slow.

The more interesting figures for me are the measured connection speeds. Yes, they are averages and of course there are all sorts of technical and physical reasons (such as density of population) that present individual providers and legislators with challenges, however  if your country doesn’t get this right then others will.

Just look at Asia Pacific vs Europe in Global Average Connection speeds and the challenge for many countries becomes apparent. ( If your country is not represented below then why not check out the full report) 

 

The State of the Internet

Presented By: OnlineUniversities.com

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Filed Under: Infographics, internet speed

Predictive Analytics World Conference

May 10, 2012 By Leave a Comment


Predictive Analytics World, June 25-26, 2012 in Chicago - 15% Discount code for our Readers

Want to:

  • discover new ways to apply predictive analytics,
  • learn what companies at the leading edge of predictive analytics are doing,
  • meet colleagues faced with the same challenges,
  • get to know the predictive analytics solution providers

PAW Chicago 2012 blog partner buttonPredictive Analytics World in Chicago this June is the business event for predictive analytics professionals, managers and commercial practitioners, covering today’s commercial deployment of predictive analytics, across industries and across software vendors.

We are pleased to offer Web Analytics World Readers a 15% Discount when booking 2 Day and Combo passes. Register now using the code WAWBP12 (Early bird registration available until June 11th)

Offering over 40 sessions with case studies split across two tracks

  1. All Audiences and
  2. Expert/Practitioner Level,

enabling conference attendees to learn how predictive analytics is applied at leading enterprises such as AlphaGenius, Accenture, Allstate, British Broadcasting Company, City of Chicago, eBay, Hewlett-Packard, Mazda, Microsoft, MTV Networks, Nielson, Nokia Siemens Networks, Paychex, Pfizer, Rebellion Research, Silicon Valley Bank, Telenor, Topsy, Traveler ²s Insurance, TTX (leading railway company), Western Union, A U.S. Special Forces, Wikipedia, a financial services enterprise, and a top global retailer, plus insight from a project for Anheuser-Busch.

Keynote addresses

The Chicago from this conference include: Bruno Aziza, Director, Worldwide Strategy Lead, Business Intelligence at Microsoft; Roger Craig, analytical Jeopardy! winner and CEO of Cotinga; and PAW Program Chair Eric Siegel, Ph.D. There’s also a special session from industry heavy-weight John Elder, CEO & Founder, Elder Research, Inc. on “The Best & the Worst of Predictive Analytics: Predictive Modeling Methods & Common Data Mining Mistakes”

Agenda

PAW Chicago’s agenda covers hot topics and advanced methods including advanced predictive modeling methods, analytical traction, cloud analytics, customer retention, predictive analytics, data visualization, enterprise-wide decisioning, fraud detection, industry sector analytics and applications, open question answering, reliability modeling, risk management, segment analysis, social data for financial indicators, social media analytics, targeting marketing, text analytics, uplift (net lift) modeling, workplace behavior modeling, and other innovative applications that benefit organizations in new and creative ways.

This post provides Web Analytics World with an individual discount code for use with our Readers and the opportunity to earn a free pass to the PAW conference which we intend to give-away to a WAW mailing list member.  

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Filed Under: Web Analytics

Link Building

May 8, 2012 By Leave a Comment


Link Building Tips VIDEO

Remember the phrase “you can tell a man by the company he keeps” (and yes, it probably also applies to women)… well to me, effective link building is the search engine equivalent!  Get this right and you should be rewarded , get it wrong and your site pages could well be banished to that nasty place they call “low rank”.

It’s simple really, you need your site content to be linked to by the best of what’s out there on the web. You need respected (and relevant) internet sites to reference your content because then the search engines will see you for what you are – a respected site, worthy of the highest natural rankings and all the good things that follow!

Did I say simple? In concept yes, but in practice it’s not so easy. Maybe in the past attracting high quality backlinks to your site has been slow to achieve, or indeed seemingly impossible?

Have you ever resorted to indiscriminate link exchange? i.e. swopping links and content with some of the internet’s less respected (or indeed ,”dodgy”) sites? … or perhaps you even lost a bit of control and paid for hundreds (even thousands?) of links from unknown places that perhaps had little or no relevance whatsoever to your content? … (if you did, then perhaps the latest Google update codename “Penguin” visited your site and kicked it hard.)

The most powerful and influential links are usually the natural ones – it’s quality over quantity as a rule however thankfully there are a few things we can do to “help nature on it’s way” and you might like to revisit some best practice techniques, and practical link building tips in our short video tutorial.

Remember … Search Engines will judge you by the company you keep – take practical steps today to encourage those high quality and relevant backlinks! (The video is one of our best practice video guides series).

 

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Filed Under: Search Engine Strategies

Global Advertising

May 4, 2012 By Leave a Comment


Global Online Advertising Spending Statistics and Projection to 2015 [Infographic]

 

This infographic from GO-Gulf.com illustrates the current advertising trends, internet Ad spending (by regions), global online Ad spending and growth (per year), online advertising market share and lots more.

Online Ad spending represented approximately 13% of 2011′s total Ad spend, this is forecast to increase to nearly 18% by 2016 with North America, Western Europe and Asia Pacific spending the most via this channel globally.

Although online advertising was only 16% of the total global advertising spend, in 2011, 96% of Google’s $37.9 billion revenues came from advertising*. The industries spending the most on Google Ads were:

  1. Finance and Insurance
  2. Retailers and General Merchandising
  3. Travel and Tourism
    *How does Google Make Money

 If we compare the top industries that are spending on Google Ads with this infographic’s Ad revenues by category, you’ll see some of the top industries reflected in both – Finance and Retail are shown high on both tables.  Global Online Advertising Spending Statistics

Infographic by- GO-Gulf.com Web Design Company

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Filed Under: Advertising, Infographics, pay-per-click

Increased E-Mail and Web Monitoring – a UK Patriot Act

May 3, 2012 By 1 Comment


According to the BBC and Guardian websites, a controversial new English law is expected to be announced in the Queen’s speech on the 9th of May. The proposed new law will allow the UK police and security services to access the Web and Internet phone traffic of all UK residents. This will include access to all phone calls (made via the Internet), emails, social media exchanges and website visits.

The proposals will grant UK police and security services the right to see:

  • the time of a call, email, or website visit;
  • the duration of the call or visit;
  • which websites or phone numbers were called;
  • details of the sender and recipient of emails, such as IP addresses
  • without any need for first obtaining a court warrant.

If a warrant is obtained, then the content of such messages will also be disclosed upon request.

The proposed legislation will loosen the existing surveillance arrangements set out in the Regulation of Investigatory Powers Act. The Government claims these new rights are needed to give the police and security services extended powers to enable them to investigate serious crime and terrorism. The same argument used in the USA prior to the introduction of the Patriot Act. The new law will in effect give the UK police and security services rights very similar to those granted to US authorities under the Patriot Act.

If this proposed new law is adopted, UK based suppliers of cloud computing services will face increased problems in persuading customers to move across from more traditional suppliers and previous customer concerns about the Patriot Act will almost fade into insignificance in comparison with these new UK rights.

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Filed Under: Data Protection, Internet Law