Google Analytics and User Defined Reports
Manoj Jasra - Thursday, July 09, 2009
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- When a person visits a page calling the _setVar function, the __utmv cookie is set on their computer. This is a persistent, first-party cookie that has a lifetime of two years. This means that every time a user with a __utmv cookie returns to your site, the label assigned to the user will continue to identify them as such until they either delete the cookie or visit another page with another call to _setVar with a different label.
- The purpose behind something like a User-Defined report - and Custom Segmentation in general - is that it is not designed to be updated very often. This label, for the most part, should be a permanent one for a visitor. You should only use _setVar on pages like a receipt page of a shopping cart, or an account registration “success” page for a visitor who becomes a member of your site. You shouldn’t use _setVar on your homepage, or use several different _setVar’s with different labels scattered across many pages of your website.
- Google Analytics - at this time - only has the capacity to store one custom segment at any one time for one website. So if you are using multiple calls to _setVar on your site, Google Analytics can only store the latest value that a visitor runs into in the __utmv cookie. John Henson at LunaMetrics – a fellow Google Analytics Authorized Consultant - has created a custom version of the Google Analytics Tracking Code that can support multiple custom segment labels at any one time.
- On the other hand, Google Analytics uses what they call the “first association” of the session for visitor session calculations. If you are using multiple calls to _setVar on your site, be aware that if a user runs into the first one, and then runs into the second one in the same visit, their Goal Conversion and Pages per Visit metrics would be attributed to the label of the first encounter with _setVar.
- For page view calculations, Google Analytics uses the most recently defined value. So if a person runs into the second instance of _setVar on your site, all of their pageviews afterwards - including the current pageview - will be attributed to the second _setVar’s label, even though as we just learned in #4 above, visitor session information is attributed to the first encounter of _setVar.
Labels: Google Analytics, Web Analytics
Veeple and TubeMogul Reach Agreement
Manoj Jasra - Wednesday, July 08, 2009
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The agreement allows Veeple customers the use of TubeMogul’s signature “Load and Track” service which gives users the capability to upload videos once and automatically deploy them with as many of the top video sharing sites as they want, within the users’ specified accounts.
“Veeple is all about enhancing, engaging and measuring online video campaigns. Our customers expect not only simplicity in our service but also a platform that quickly evolves with their needs. As we evolve the Veeple service we knew that syndication was a top priority for our customers who are increasingly adding online video to their marketing mix.” said Scott Broomfield, CEO and co-founder of Veeple.
“Veeple understands the needs of today’s marketer who is responsible for telling a compelling story while building a well-respected brand through the powerful tool of online video,” said Brett Wilson, CEO and co-founder of TubeMogul. “TubeMogul is pleased to enhance Veeple’s service offering through the ability to help increase the distribution of the interactive videos that Veeple’s customers are creating.”
Labels: Video Analytics
SEMPO Institute Intros 2 New Courses: Link Building & Social Media
Manoj Jasra - Tuesday, July 07, 2009
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SEMPO Institute, the distance learning division of SEMPO, (Search Engine Marketing Professional Organization), http://www.sempo.org/, today announced it is adding two new courses to its popular Effective Search Marketing online classes: “Linking and Brand Management” and “Social Media.”
Both courses are live online and available for immediate registration at https://www.sempoinstitute.com/search-marketing-enrollment/default.aspx
The courses are part of SEMPO Institute’s Effective Search Marketing series and are $299 each.
“SEMPO Institute’s growing menu of short courses fits the demands of busy search marketers who want to hone in on a particular topic that correlates with their job responsibilities, in order to increase their skills and add even further value to their client work,” says Adam Cohen, partner in Rosetta, a leading U.S. interactive agency, and a member of SEMPO’s Social Media course review team.
As an organization, SEMPO is addressing the impact of the proliferation of social media, from an education and editorial perspective. SEMPO recently released the first in a series of point-of-view opinions, this one focusing on social media. It is accessible at http://www.sempo.org/learning_center/editorials.
“The SEMPO short course on Social Media is a must for all marketers who need an efficient way to learn how search and social media are increasingly intersecting,” says Noah Elkin, senior analyst, eMarketer, and co-chair of SEMPO’s Emerging Technologies Committee. “Social media’s impact on search is growing exponentially, as consumers now find search results in a number of formats, from text to images, video and user-generated content. SEMPO’s social media course will help marketers learn how to leverage different forms of social media and integrate them into search campaigns,” he adds.
Labels: sempo, social media
“Version 7.0 is our biggest release yet. We are very excited to be a leader in the development of a service that allows a business to successfully bridge the gap between sales and marketing—using their Website. And with LeadCaster, VisiStat offers an elegant lead generation tool powered by, and fully integrates with, a world-class analytics engine. No one in this market space can make this claim, or offer what we can," said Tina Bean, Director of Sales and Marketing for VisiStat, Inc.
In addition to LeadCaster, VisiStat 7 includes a variety of upgrades, feature updates, and enhancements.
- Their advertising campaign management module, AdCaM 3, has even more reporting and a higher level of conversion focus.
- The SEO Analyzer provides varying levels of information, designed for SEO/SEM development and management, or to offer search engine keyword tracking and page rank numbers.
- VisiStat's new Local Search feature allows Websites with search functionality to track, in real-time, what visitors search for on their sites.
- The Daily E-mail Reports, which deliver a thumbnail look at an accounts basic reporting, are now customizable, allowing each account user can select what reports they want summarized in their daily e-mails, and can designate where, and to whom, the e-mails are sent.
All of the tools mentioned, and the entire VisiStat 7 service, are available to try in a full-featured, free, seven-day trial. Learn more at VisiStat.com
Screenshot of SEO Analyzer
Labels: VisiStat, Web Analytics
The TwitTruth About Your Twitter Activity
Manoj Jasra - Monday, July 06, 2009
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TwitTruth provides all sorts of interesting statistics on how you use your Twitter account. Below is the Truth about @WaWorld | Web Analytics World is a promoter. More than half of their tweets do not communicate or engage individual users. | Promoter |
| Chances of Web Analytics World responding to a direct message | Very Good |
| Direct Messages sent to Web Analytics World every day on average | 0.04 |
| Response sent from Web Analytics World every day on average | 0.25 |
| Time it takes Web Analytics World to read their direct messages everyday Based on taking 4 seconds to read 140 characters. If they actually read them. | 0 mins |
| Time it would take Web Analytics World to reply to all messages recieved today Based on taking 20 seconds to reply | 0.00 mins |
| Time Web Analytics World actually spends sending direct messages every day Messages that start @ | 0.08 mins |
| Direct Messages sent to Direct Messages Recieved | Infinity Sends more than receives |
| Percent of tweets that engage a user | 14% 28 out of 200 tweets. |
| Tweets that contain a username but not a direct reply | 7% 14 out of 200 tweets. |
| Percent of tweets that aren't replies | 79% 158 out of 200 tweets. |
| Percent of tweets that mention other users in the top 1000 | 4% 8 out of 200 tweets. |
| Percent of tweets that contain a hashtag | 21.5% 43 out of 200 tweets. |
| Percent of tweets that are retweets (start RT) | 1% 2 out of 200 tweets. |
| Percent of tweets that contain a link | 67% 134 out of 200 tweets. |
| Time since last tweet by Web Analytics World From when this test was carried out | 15.43 hours |
Labels: Twitter
Labels: SEO
