More Users than Sessions? Impossible! 172 Pageviews, but 0 Sessions? Probably an issue with the implementation. Unfortunately, it is the weird way in which Google Analytics, to this day, interprets Sessions, formerly known as Visits.
I was about to finish the second part of my Comparison of Custom Variables in Adobe, Webtrends and Google Analytics, but now this has to wait a bit. While writing about GA’s Custom Dimensions, I kept stumbling over the one reporting issue (besides sampling) that has been hounding and annoying me for years.
Since this issue is a bit complex, I decided to dedicate an entire article to it. I am talking about the weird Sessions metric in Google Analytics (formerly “Visits”, but with the same deficiencies).