Thou Shalt Not be Data-Driven

Have you ever thought about the future of your title or position? Are you sure your company is ready for the data-dominated future?

Digital is everywhere and digital will be everywhere and data will be everywhere. And even beyond. The quote of a data-driven company is stressed often through social media or other channels and in daily business. A company has to be data-driven to understand the relation between different channels and actions, even between departments and profit.

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The Importance of Being Mobile

We all knew it was coming, but we didn’t know exactly when. Over the last few weeks we’ve been getting some notifications from Webmaster tools about some of the sites we host:


Of course at this point you may be wondering why we have any sites that aren’t mobile responsive. Some of these sites were older sites, one was a site created by a teacher solely for the use of his students so they could have access to some learning material and one was an example sites we use with clients to teach them about the importance of SEO.

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10 Tips to Improve Your Google Analytics Data Quality

It’s easy, just implement the Google Analytics tracking script on your website, collect some data and start your analysis.

Word cloud pertaining to businesses and analyticsA rough estimate of what I have seen is that 90% of the implementations and configurations go wrong. Not to mention all the assumptions that people make when interpreting their Google Analytics data.

There are different ways to prevent this from happening. In this article I’ve come up with 10 tips to help you along the way and improve the quality of your data.

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So Long Feedburner and Thanks for all the Fish

migrationAfter a long and faithful service we decided from Feedburner that it was time to look for a replacement. Especially as it’s been over a year since Google stopped updating and/or working on Feedburner and we’ve been seeing increasingly wide fluctuations in our subscriber numbers. We’ve been looking at replacement options for a wee while now and finally settled on what we felt was the best choice for us and our audience. 

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Custom Variables in Google vs. Adobe vs. Webtrends Analytics – Part I

A Visit-based dimension in Webtrends is an eVar in Adobe Analytics, right? And Visits for a Page in Adobe Analytics will yield the same result as Sessions for a Page in Google Analytics, no? Beware of false friends! This article series shows you the nuts and bolts of Custom Variables, holders of your most precious data – by comparing Google, Adobe, and Webtrends Analytics.

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